Dana was born into a powersports family – literally. Dana was lucky enough to have been raised in a family-owned powersports dealership, working in all dealership departments and gaining a true sense of what it takes to make a dealership successful. She has a commitment to best practices and is dedicated to continual learning and increased knowledge. After college, she joined the L Corporation based out of Ohio, directly contributing to development of their Recruit, Train, and Promote program for their multiple retail divisions: Victoria’s Secret, Bath and Body Works, and Express. Being promoted to the West Coast Region as RTP director, Dana once again transitioned roles to a retail director being recognized as one of the top selling managers in the corporation. Returning to her motorcycle roots in 2011, she joined a powersports company and implemented a dealership training program and multiple processes for the dealer base. She has developed multiple online and in-store dealer training sessions and put together many successful DealerExpo, AIMExpo and dealership events.

Dana and her family still ride today enjoying the terrain in the Sierra-Nevada Mountains and deserts of California. Powersports is in her DNA.